Midjourney
The best AI image generator available. How it works and how to write prompts that actually produce what you want.
What it is
Midjourney is a text-to-image AI. You write a description, it generates 4 image variations. You choose the one you want and can upscale it to high resolution.
As of 2025, Midjourney consistently produces the highest-quality images of any AI image generator — particularly for photorealistic and artistic content.
How to access it
Midjourney operates through Discord (their original interface) and at midjourney.com. The Discord interface gives you more control; the web interface is easier for beginners.
Pricing starts at $10/month for 200 images. Most creators use the $30/month plan for unlimited (slow mode) generation.
Writing prompts that work
Midjourney responds to descriptive language. The more specific your prompt, the more control you have over the output.
The formula: **[subject] + [style/medium] + [lighting] + [mood] + [technical specs]**
Vague prompt: "a product photo"
Strong prompt: "minimalist product photography of a glass perfume bottle, white marble surface, soft studio lighting, clean white background, sharp focus, luxury aesthetic, commercial photography"
minimalist product photography of [your product], [surface/background], [lighting description], [mood], commercial photography, 4k, sharp focus --- [style] illustration of [subject], [color palette], [medium - digital art/oil painting/watercolor], [mood], professional, high detail
Parameters that matter
Midjourney supports parameters you add to the end of your prompt:
--ar 16:9 — sets aspect ratio (16:9 for widescreen, 9:16 for vertical/mobile, 1:1 for square)
--style raw — less stylized, closer to photorealism
--v 6.1 — current best model version
--q 2 — higher quality (slower)
Example: `/imagine product photo of a black ceramic mug, studio lighting, white background, sharp focus --ar 1:1 --style raw`
Best business use cases
**Product mockups** — visualize products before manufacturing
**Brand visuals** — hero images, backgrounds, lifestyle content
**Social media** — high-quality creative for ads and organic content
**Thumbnails** — eye-catching thumbnails for video content
**Concept art** — quickly prototype visual ideas before committing
Midjourney's output quality is directly tied to your prompt quality. Learn the formula and spend time iterating — the results justify it.