AI for Copywriting
How to use AI to write better than either you or the AI could alone. The workflow, the prompts, the rules.
The rule
Don't ask AI for finished copy. Ask it for volume. Pick the best option. Then refine it yourself.
AI is a first-draft machine. It generates fast and without ego — you can tell it something sucks and it won't argue. Use that. Generate 20 options, choose the strongest 2, refine those 2 into something great.
TikTok hooks
The first 2-3 seconds of a video determine whether someone keeps watching. AI can generate dozens of hook variations in seconds — far faster than you could brainstorm them.
The key is specificity in your prompt. Tell it the topic, the audience, and what angles you've already tried.
Write 20 TikTok hook variations for a video about [topic]. The hook is the first sentence only — nothing after that. Rules: - Each hook must be under 10 words - Vary the angle: use curiosity, controversy, specificity, surprise, and direct address - Target audience: [describe your audience] - Avoid: vague hooks, questions that don't create tension, anything that sounds like an ad Format: numbered list, one hook per line.
Product descriptions
The best product descriptions don't describe the product — they describe the buyer's life after they have it. Give AI your product details and ask it to write toward that transformation.
You are a DTC copywriter who specializes in converting skeptical buyers. Product: [name and brief description] Target customer: [describe — their situation, what they want, what they're afraid of] Main benefit: [the one thing that changes for them after they buy] Tone: [confident, direct, no hype] Length: 120 words max Write a product description. Lead with the benefit, not the features. Make the first sentence a hook.
Email subject lines
Generate 20 subject lines for any email, A/B test 2 of them. AI compresses the ideation cycle from 20 minutes to 20 seconds.
Write 20 email subject lines for an email about [topic/offer]. Target audience: [describe] The email offers: [what value they get] Main emotion to trigger: [curiosity / urgency / desire / fear of missing out] Rules: Under 50 characters. No emojis. No "Hey!" No clickbait that doesn't deliver. Vary the angle across all 20.
Ad copy frameworks
Give AI your offer, your avatar, and one core promise. Ask for multiple angles — different emotional hooks, different objection responses, different hooks. Choose the strongest, then refine.
You are a performance marketing copywriter who writes Meta and TikTok ads. Product: [description] Target customer: [detailed avatar — situation, pain, desire] Core promise: [what changes for them] Price: [price] Main objection: [what stops them from buying] Write 5 ad variations, each using a different angle: 1. Problem-agitate-solve 2. Social proof lead 3. Curiosity gap 4. Direct offer 5. Story lead For each: headline (under 10 words) + body copy (under 100 words).
Use AI to generate volume. Use your judgment to pick the winner. Never post the first draft — always refine.